| Job Title: | SAS Marketing Analyst - Contract - Halifax |
|---|---|
| Reference: | A7-04-03-10 |
| Salary: | £125 to £150 per annum |
| Location(s): | West Yorkshire |
| Industry(s): | Risk |
| Advertiser: | Aspire Data Recruitment |
| Employment Type: | Contract |
| Posted: | 04-03-2010 |
Description:
Job Title: Database Marketing Analyst – SASLocation: Halifax
Salary: £150 (temp contract for 22 months)
Overview
To measure the effectiveness of database marketing campaigns through regular and ad hoc campaign reporting and to drive increased returns on investment by recommending improvements to targeting.
Responsibilities and Accountabilities
• Production of weekly, monthly and quarterly direct marketing campaign performance reports
• Production of ad hoc campaign analysis to understand campaign performance
• Build close working relationships with the brand marketing teams to understand campaign objectives and ensure that campaign briefs are highly targeted
• Analyse campaign performance and recommend targeting improvements to drive improved campaign return on investment
• Support the Customer Contact & Evaluation team during integration including the transfer of reports and analysis to target systems
• Work closely with Marketing Effectiveness teams across multiple sites
Knowledge, Experience and Skills Needed
• Highly numerate with well-developed analytical skills
• At least 2 years' experience using SAS software and Excel to produce detailed, accurate and high quality analysis and reporting
• Strong knowledge of retail financial services
• Experience of working in a direct marketing department
Please send your CV to info@aspiredata.co.uk or contact us on 0845 850 4045.
